VWO Insights
4.5
52 votes
Open your site, press record, and watch shoppers move in real time. With a lightweight snippet added to your storefront or CMS, you can start capturing replays of actual visits in minutes. Flag confusing moments, tag them for your team, and share short clips in Slack or your ticketing tool. Need to limit what’s collected? Turn on masking and consent rules per region so your workflow stays compliant while you investigate what’s breaking the buying journey.
When patterns aren’t obvious, switch to visual activity maps to see where people tap, click, and how far they scroll. Use the element inventory to rank the most interacted components—buttons, banners, filters—then compare behavior by device type, campaign source, or whether a visitor is new or returning. Drill into a specific country or language to validate localized layouts. If something feels off after a release, overlay timelines to spot deltas, and jump straight from a JavaScript error to the exact replay that reproduced it for quick triage.
Forms are often the culprit. Open the form report to learn which fields cause hesitation, validation rage, or abandonment. Fix label clarity, input format, or auto-complete, then verify the impact in the next wave of recordings. Build a funnel across key steps—product view, add-to-cart, shipping, payment, confirmation—and see where attention drops and revenue leaks. When you need the “why,” launch targeted on-page surveys tied to specific pages, devices, or browsers. Mix ratings, multiple choice, and free text, and route urgent feedback to your chat integration so support can step in while the visitor is still active.
Connect your stack so insights turn into action. Pull events and order values from Shopify or Magento, deploy on WordPress in seconds, and pass segments to your experimentation tool to iterate on copy or layout without asking engineering for a new build. Use filtered dashboards for stakeholders, share boards with product and marketing, and maintain a weekly ritual: review top frictions, pick fixes for the sprint, validate with fresh recordings, and archive wins. With controls for sampling, retention, and privacy, you can scale analysis across high-traffic stores while keeping data lean and secure.
Growth
$169.00 per month
Number of Running Funnels : 5 Basic Funnel Reporting Heatmap Clickmap Cross Device Observations Heatmap Comparision Share Observations with Automatic Screenshot Test Variation Heatmap Page and Session Level Recordings Saved Recordings : 100 Observations with Recording Snapshot Number of Active Forms : 5 Conversion Funnel Report Drop Off Report Targeted Forms Number of Responses : As per MAU Number of Active Surveys : 2 Basic Layouts Question Types Basic Triggers Multi Question Survey Question Bank Support for Multiple Languages Basic Themes Targeting Export CSV Website Reviews Report Segmentation : Segment Gallery Observation plugin Hypotheses Hypotheses prioritization + Kanban : Standard Ideafactory Users : Unlimited Subaccounts : 1 Integrations : Standard Data Retention : 1 month Business Goals : 20 GDPR compliance Support Availability : 24 X 5 First Response Time (Working days only) : 8 hours Email Support In Product Chat Support
Pro
Custom
Number of Running Funnels : 10 Basic Funnel Reporting Funnel Drop Off Report Advanced Funnel Filtering Heatmap Clickmap Cross Device Observations Heatmap Comparision Share Scrollmap Download Browsable Heatmap Observations with Automatic Screenshot Test Variation Heatmap Advanced Heatmap Filtering Heatmap Views Page and Session Level Recordings Download Session Filters Advanced Recording Filters Test Variation Recording Saved Recordings : 250 Observations with Recording Snapshot Recording Views Number of Active Forms : 20 Conversion Funnel Report Time Report Hesitation Report Refill Report Ignore Report Drop Off Report Targeted Forms Number of Responses : As per MAU Number of Active Surveys : 7 Basic Layouts Question Types Basic Triggers Multi Question Survey Question Bank Support for Multiple Languages Basic Themes Exit Intent On-Scroll Trigger Customize Welcome/Thank you Custom Styling Variation Survey NPS Targeting Export CSV Website Reviews Report Segmentation : Basic Targeting Saved Segments Geo Targeting Custom Javascript Cookie Based Targeting Observation plugin Hypotheses Hypotheses prioritization + Kanban : Standard Ideafactory Users : Unlimited Subaccounts : 3 Integrations : Standard Data Retention : 2 months Business Goals : 50 GDPR compliance Support Availability : 24 X 5 First Response Time (Working days only) : 6 hours Email Support In Product Chat Support Phone Support
Enterprise
Custom
Number of Running Funnels : 20 Basic Funnel Reporting Funnel Drop Off Report Advanced Funnel Filtering Heatmap Clickmap Cross Device Observations Heatmap Comparision Share Scrollmap ClickArea Element List Download Browsable Heatmap Observations with Automatic Screenshot Test Variation Heatmap Advanced Heatmap Filtering Heatmap Views Page and Session Level Recordings Download Session Filters Advanced Recording Filters Test Variation Recording Saved Recordings : 1000 Observations with Recording Snapshot Recording Views Number of Active Forms : 50 Conversion Funnel Report Time Report Hesitation Report Refill Report Ignore Report Drop Off Report Targeted Forms Number of Responses : As per MAU Number of Active Surveys : 15 Basic Layouts Question Types Basic Triggers Multi Question Survey Question Bank Support for Multiple Languages Basic Themes Exit Intent On-Scroll Trigger Customize Welcome/Thank you Survey Logic Custom Styling Custom Triggers Variation Survey Whitelabeling Survey Analysis with Recordings NPS Targeting Export CSV Website Reviews Report Segmentation : Advanced Targeting Saved Segments Geo Targeting Custom Javascript Custom Dimension : 50 Behavioral Analysis Cookie Based Targeting IP Based Targeting Advanced Segment Logic Observation plugin Hypotheses Hypotheses prioritization + Kanban : Standard + Custom Ideafactory Users : Unlimited Subaccounts : 5 Integrations : Standard + Custom API Access Data Retention : 3 months Business Goals : 75 Single Sign On GDPR compliance Support Availability : 24 X 7 First Response Time (Working days only) : 4 hours Email Support In Product Chat Support Phone Support Dedicated Account Manager Onboarding and Training
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